But it’s unlikely that it will be enough to help the Swedish company surpass Apple Music’s 5% growth rate.Īll of which raises the question: when will Apple Music have more paying subscribers than Spotify, worldwide? According to simple math, this is only a matter of time - though let’s not pick a winner yet. This 60-day free trial effort will no doubt help Spotify convert some of its free listeners into paid subscribers. Those numbers were published in February, though Apple surpassed Spotify’s US-based subscriber tally a few months later. Then there’s a serious difference in growth rates.Ī report in the Wall Street Journal says that Apple Music’s service is growing at 5% a month in the U.S., while Spotify’s paid subscriber base is only seeing 2% monthly growth. And Apple CEO Tim Cook says the service is also beating Spotify in Canada and Japan, as well. Looking at the United States alone, Apple has overtaken Spotify’s position as the top music streaming service in terms of paying subscribers. Sounds like a wide enough lead, though Apple says it’s ahead in key areas. Currently, Spotify has more than 83 million paying subs, while Apple recently crossed the 50 million mark (of which a small percentage are on free trials). The offers could dissuade customers from going to Apple or Amazon, where credit cards are required after three months in most cases.
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